PRAYING
Launched by designers Skyler Newman and Alex Haddad in New York and LA, Praying offers a Y2K-inspired womenswear collection full of nostalgia.
Known for its bold styling, provocative captions, and playful pop culture references on social media, the brand quickly built a cult following.
Featuring religious iconography, serif-font slogans, and a cheeky aesthetic, Praying blends irony and wit. The collection includes micro bikinis, crop tops, loungewear, and handbags inspired by icons like Princess Diana, Brangelina, and 2000s nu-metal.
